What is the price of a Prestashop site? How much does it cost to create an e-commerce site with Prestashop? Is there a minimum budget to get started with Prestashop? Or can we create a Prestashop site with little money? These are the questions we will try to answer with this article.
PRESTASHOP ?
You certainly already know Prestashop, the most used open source software for e-commerce in France and Europe. Prestashop is a French solution with a team based mainly in Paris. They have many references from e-commerce sites such as Archiduchesse, Le Slip Français, Bricoprivé etc…
Many web agencies offer Prestashop to their customers because they can largely customize the functionalities to precisely meet the needs of their customers.
WHAT IS THE PRICE OF A PRESTASHOP SITE?
Even if this is perhaps the question that e-commerce site creators ask themselves the most , as you can imagine, the answer can vary greatly. But what are the price ranges observed in the market and what can explain these price differences?
WHAT PRICE RANGE FOR CREATING A PRESTASHOP SITE?
All of the figures below are taken from my personal experience as an e-commerce director and e-commerce manager for over 15 years. They are purely indicative and are neither an average nor an obligation. They just serve to give you a little idea of the usual price ranges that can be seen for Prestashop projects.
PRICE OF A “BASIC” PRESTASHOP SITE WITH A GENERIC THEME
Do you need a simple Prestashop site, with the main plugins? A generic theme where you can just change the colors suits you? Then you should get away with around $5,000. This is, for the moment, the “base price” that I have seen for a Prestashop site.
Everything functional to sell online is included in this price but you will have the essentials. A Prestashop site of this type can usually be delivered in a few weeks
PRICE OF A SIMPLE AND EFFECTIVE PRESTASHOP SITE
Do you have a specific module to connect? Do you want a theme personalized to your image but without spending months on it? A migration of data or an import of products from an old site? A Prestashop site with a little customization and specifics will cost between 10 and 15,000 €.
For this price, this generally includes a personalized but simple graphic charter, one or more specific plugins and/or some custom connectors. A project of this type will take a few weeks, around two or three months, depending on the information to be transferred and the project.
PRICE OF A COMPLETELY PERSONALIZED OR VERY TECHNICAL PRESTASHOP SITE.
Do you have very specific technical needs? Many complicated modules? Interfaces to connect to your site? A graphic charter produced by a whole team and 100% personalized?
So the bill can start around 25,000 and sometimes go up to 45,000 € or even more. There is indeed no maximum price on an e-commerce site, it depends on your specifications.
Note that from a certain level of complexity, it is strongly advised to go through an e-commerce consultant to help you write the specifications and manage the project with the web agency.
I have however, for the moment, seen no quote for a Prestashop site for more than 100,000 € but it could happen.
PRICE OF A PRESTASHOP MARKETPLACE
Do you want to create a marketplace ? A marketplace site under Prestashop is quite feasible but there will be a lot of customization. The budgets will therefore be at the top of the range, certainly around €50,000.
WHY THESE PRICE VARIATIONS FOR A PRESTASHOP SITE?
As you have seen, a Prestashop site can see its price change enormously depending on several factors. What are they and how to reduce your bill?
YOUR SPECIFICATIONS
Do you have specifications? Is it accurate? The more it is yes, the lower your price is likely to be. Why ? Because simply imprecise specifications will encourage the agency to take margins to manage the unexpected. Drawing up good specifications is therefore essential for the success of your e-commerce project.
THE TECHNICAL AND GRAPHIC COMPLEXITY
This is necessarily the point that makes a big difference in a project. The more complex it is, the more expensive it will be. It’s the same with Prestashop sites. The more plugins, themes and modifications you need, the more expensive the project will be.
If you are looking to build a prestashop site with the lowest possible budget, limit extras, specific developments and make it a classic but effective site.
This is often the most expensive point of a site creation service under Prestashop.
THE NAME OF PLUGINS
And yes, the number of plugins can vary the price of your e-commerce site. If you need 30 different plugins and they’re all $200, that can quickly stretch the budget.
THE REPUTATION OF THE AGENCY
And yes, it is a criterion on the prices of Prestashop sites! Some well-established agencies may charge more for their services. It’s not only for pure greed but also to manage their schedule! Indeed, managing an agency requires a lot of money and skills and organizing schedules is sometimes complicated!
Agencies in high demand will therefore often charge a premium to new clients. It is the law of supply and demand !
WHAT IS THE MINIMUM BUDGET TO GET STARTED WITH PRESTASHOP?
You do not want to go through an agency to lower the cost of purchasing your site? No worries, with Prestashop and open source, everything is at your disposal to launch your site at low cost. But there will still be expenses.
It takes a few hundred euros for the plugins. Even if some are free, they don’t always meet your needs. Might as well have a small budget
Hosting : And yes, you will need hosting for your Prestashop site. You can count around 30€ / month to start, i.e. 360 € / year
A theme : unless you change the default prestashop theme, the quickest way is to buy a Prestashop theme on Themeforest or other. Again, it is necessary to count between 50 and 200 €
There you have it, it’s a bit like the basic package for the e-merchant who is launching on Prestashop. The rest is development time or site modifications.
PRESTASHOP: A PRICE FOR EVERY BUDGET
As we have seen, it is possible to get started with Prestashop for any type of budget. If you have a tough project, many Prestashop agencies are there to help you achieve it.
If you don’t have a budget, then download Prestashop and install everything yourself. It will take you some time but the good news is that you know the solution perfectly and who knows, you may go from e-merchant to Prestashop agency in the future!
